Investor overview
The export solutions platform for Italian food
One place where an exporter finds out what applies, checks that it is met, keeps proof and manages the shipment. It also makes starting to export, or entering a new market, faster and easier.
Or write to thomas@veripura.com
Italian food and beverage exports, 2025
food manufacturers, 85% micro
of exporters sell into a single market
new WTO food safety measures in 2025, up 16%
The problem
Exporting food is a rules problem before it is a sales problem
The rules keep changing, inside the EU as well as outside it.
Rules change constantly
A record 2,496 new measures in 2025, inside and outside the EU.
Labels expire
Each shipment needs a label that matches the destination's current rules.
New EU rules keep arriving
Deforestation (EUDR, from Dec 2026), packaging (PPWR, in force) and forced labour (from Dec 2027) reach EU-only sales too.
Paperwork is manual, error prone and time consuming
Per VeriPura's figures, documentation and label causes account for 39% of FDA and 40% of EU TRACES rejections.
Most producers are too small for compliance staff
Italy has 52,400 food manufacturers and 85% are micro businesses, so few can afford a dedicated export compliance person.
Support misses the gap
A €20,000 voucher against a consulting contract above €30,000 buys consultant time, not shipment checking.
The platform
Built for three groups
One platform for exporters at every stage.
SMEs that export rarely or never
Small producers with no export staff and a first shipment ahead.
The pain: no one in house knows the labels, documents and certifications a destination requires.
With Via Libera: see which rules and documents apply, check the label and papers before shipping, and reach consultants and labs when needed.
Single market exporters who wish to expand
45.5% of Italian exporters sell into just one market.
The pain: every new country brings its own labels, documents and certifications.
With Via Libera: the destination's rules and required documents, worked out from the HS code, origin and destination, with labels and certificates kept in one place, then finds importers in the new market.
Established processors and distributors
Companies that already ship regularly.
The pain: blocked, delayed or returned shipments, and staff time spent preparing and correcting paperwork.
With Via Libera: automated label and document checks, alerts on rule changes, and a verifiable record of every check, for fewer problem shipments and lower document-processing labor costs.
Tools on the platform
Everything an exporter juggles, in one place
From finding a market to getting the shipment out. The final mix of tools is to be determined.
Get ready and stay compliant
Compliance checking
Label validation, document identification and verification, incl. Organic, Halal, Kosher. By VeriPura FOOD™.
Alerts and compliance data
Rule changes and food safety alerts for your products and markets, from sources such as SGS FoodNexus.
Shipment tracking
Status of each shipment in one view.
Digital asset manager
Labels, certificates, test reports, plus packaging and supplier declarations for new EU rules, in one place.
Testing and certification
Direct links to laboratories and certification bodies when a shipment needs them.
Export consultants
Access to temporary export managers, who gain a systematic checking tool.
Start exporting or enter new markets
Market selection and landed cost
Rank target countries for your product and see duties, taxes and freight to a delivered price.
Importer discovery
Find importers and distributors for your product in the new market, with contact details. By VeriPura.
Outbound campaigns
Sequenced emails to those importers, with tracking and replies, through an integrated partner.
Label design
Design labels per market with integrated design tools. VeriPura FOOD then validates them before printing.
Funding and grants finder
Match the exporter to current export funding programs and vouchers.
Freight and customs partners
Compare and book freight forwarders and customs brokers.
Why it can win
A platform, not another point tool
Existing tools cover pieces of the problem. The platform brings them together.
One place instead of many
No tool found combines destination rules, checks, alerts and tracking for Italian exporters.
A working core tool
VeriPura FOOD™, built on VeriPura CORE™, has run on real documents from multiple countries. US provisional patent application 64/088,697.
Partner ecosystem
Data providers, labs and consultants become channels, not competitors.
Stronger with every shipment
Owned by a new start-up that licenses VeriPura technology, which VeriPura hosts.
Beyond food
The same platform can add more categories
Agricultural products, supplements, pet food and more. Italian exports, 2025:
The plan
Funding released in stages with measurable gates
- Prove demand and willingness to pay
- Build the platform layer MVP
- Pilot in shadow mode on real shipments
- Launch to first customers and partners
- Extend to more tools and industries